The Korean Business Research Institute revealed this month's idol groups brand reputation rankings!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from April 23 to May 23.
BTS topped the list for May with a brand reputation index of 12,309,891. high-ranking phrases in the group's keyword analysis included "Butter", "Billboard", and "ARMY", while their highest-ranking related terms included "surpass", "release", and "release". BTS's positivity-negativity analysis also revealed a score of 70.36 percent positive reactions.
Brave Girls took the second spot on the list with the brand reputation index of 4,894,908.
BLACKPINK came in third with a total index of 3,447,439.
Check out the top 30 for this month below:
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