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Saturday, June 5, 2021

June Variety Show Brand Reputation Rankings!




The Korean Business Research Institute has revealed this month's brand reputation rankings for variety show.


The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from May 6 to June 6.

MBC's "How Do You Play?" still held on its top spot on the list for this month with a brand reputation index of 10,688,883. The program's positivity-negativity analysis also revealed ascore of 87.01 percent of positive reactions.

TV Chosun's "Love Call Center" maintained its second spot on the list with a total brand reputation index of 10,012,181.

Channel A's "Steel Unit" rose to third spot with a total index of 8,752,596.

Check out the top 20 for the month of June below:

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