May movie star brand reputation rankings revealed!
The Korean Business Research Institute revealed this month's brand reputation rankings for film actors. The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 30 to May 30.
Youn Yuh Jung, who swept this year's international awards circuit with her critically acclaimed performance in "Minari", topped the list with a brand reputation index of 12,497,492 for May.
High-ranking phrases in the actress's keyword analysis included "Minari", "Oscar", and "Best Supporting Actress award", while her highest-ranking related terms included "award", "thank", and "congratulate".
Song Joong Ki take the second place in the list with a brand reputation index of 8,257,973.
Lee Dong Hwi came in third spot with a total index of 6,159,894.
Lee Je Hoon claimed the fourth spot with a total brand reputation index of 6,019,774.
Meanwhile, Gong Yoo rounded out the top five for May with a total index of 5,374,042.
Check out the top 30 for the month of May below:
- Youn Yuh Jung
- Song Joong Ki
- Lee Dong Hwi
- Lee Je Hoon
- Gong Yoo
- Park Seo Joon
- Kim Ok Bin
- Hyun Bin
- Lee Byung Hun
- Son Ye Jin
- Yoo Ah In
- Song Ji Hyo
- Kim Hye Soo
- Jo Jung Suk
- Cho Seung Woo
- Kim Tae Ri
- Ha Jung Woo
- Jung Woo Sung
- Gong Hyo Jin
- Kim Nam Gil
- Lee Sun Gyun
- Yeo Jin Goo
- Lee Jung Jae
- Cha Seung Won
- Hwang Jung Min
- So Ji Sub
- Sung Dong Il
- Song Seung Heon
- Jang Dong Gun
- Kim Dong Wook
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