August Variety Star Brand Reputation Rankings!

The Korean Business Institute has revealed this month's brand reputation rankings for variety stars.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 1.

Kim Jong Kook took the number 1 spot on the list with a brand reputation index of 2,112,465, marking a 22.45 percent increase compared to the previous month.

High-ranking phrases in his keyword analysis included "Running Man", "YouTube", and his YouTube channel name "GYM JONG KOOK", while his highest-ranking related terms included "exercise", "break", and "donate". Kim Jong Kook's positivity-negativity analysis revealed a score of 80.02 percent positive reactions.

Yoo Jae Suk took the second spot of the list with a brand reputation index of 1,799,040, marking a 11.37 percent decrease in his score since last month.

While, Jo Se Ho came in third spot of the list after seeing a 253.47 percent rise in his brand reputation index since last month with a total index of 1,391,161.

Check out the top 30 for the month of August below:

1. Kim Jong Kook
2. Yoo Jae Suk
3. Jo Se Ho
4. Park Myung Soo
5. Song Ji Hyo
6. Kim Gu Ra
7. Lee Sang Min
8. Kang Ho Dong
9. Kim Joon Ho
10. Ji Suk Jin
11. Kim Gook Jin
12. Yoo Hee Yeol
13. Seo Jang Hoon
14. Tak Jae Hoon
15. Super Junior's Kim Heechul
16. Heo Jae
17. Kim Jong Min
18. Shin Dong Yup
19. Jun Hyun Moo
20. Ahn Jung Hwan
21. Jung Joon Ha
22. Jang Do Yeon
23. Park Mi Sun
24. Yoon Jong Shin
25. Lee Soo Geun
26. Park Na Rae
27. Lee Kyung Kyu
28. Jung Hyung Don
29. Kim Sung Joo
30. HaHa