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Saturday, October 23, 2021

October Girl Group Brand Reputation Rankings!

 



The Korean Business Research Institute revealed this month's girl groups brand reputation rankings!


The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 10 to October 9.

BLACKPINK held onto their top spot of the list with a brand reputation index of 6,092,040.

High-ranking phrases in BLACKPINK's keyword analysis included "LALISA", "YouTube", and "Guinness", while their highest-ranking related terms included "record", "surpass", and "register". The group's positivity-negativity analysis also revealed a score of 84.07 percent positive reactions.

aespa took the second spot of the list with a total brand reputation index of 3,770,631, marking a 48.12 percent increase in their brand reputation index since last month.

Girls' Generation took the third spot of the list with a brand reputation index of 3,126,468 for the month of October.


Check out the top 30 for the month of October below:

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