The Korean Business Research Institute revealed this month's boy groups brand reputation rankings!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 8 to May 8.
BTS still topped the list for the 36th consecutive months with the brand reputation index of 13,630,137 for the month of April.
High-ranking phrases in BTS' keyword analysis included “Billboard”, “YouTube”, and “Butter”, while their highest-ranking related terms included “record”, “release”, and “donate”.
While NTC maintained their position in the ranking at second place for eight month in a row with a brand reputaion index of 3,482,324.
SEVENTEEN also maintained their third place position in the rankings with a total brand reputation index of 3,215,092.
Highlight rose to fourth place with a total index of 2,902,185, and SHINee at fifth place with a total index of 2,149,564.
Check out the top 30 for this month below:
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