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Wednesday, July 7, 2021

July Variety Show Brand Reputation Rankings!


July variety show brand reputation rankings has revealed!


The Korean Business Research Institute has revealed this month's brand reputation rankings for variety show.

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 4 to July 4.

TV Chosun's "Love Call Center" rose to top spot on the list with a brand reputation index of 6,804,509.

High-ranking phrases in the show's keyword analysis included "Im Young Woong", "Lee Chan Won", "digital track", while its highest-ranking related terms included "sing passionately", "release", and "battle". The program's positivity-negativity analysis revealed a score of 80.75 percent positive reactions.

MBC's "How Do You Play?" took the second spot of the list with a total brand reputation index of 6,463,633.

SBS's "Running Man" rose to third spot of the list with a brand reputation index of 6,433,163, marking a 28.06 percent increase in its score since June.

Check out the top 20 for the month of July below:

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