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Tuesday, July 6, 2021

July Variety Star Brand Reputation Rankings!


 
July variety star brand reputation rankings has revealed!


The Korean Business Research Institute has revealed this month's brand reputation rankings for variety stars.

The ranking were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 3 to July 3.

Yoo Jae Suk still held onto his top spot on the list with a brand reputation index of 2,029,824.

High-ranking phrases in Yoo Jae Suk's keyword analysis included "Running Man", "Lee Kwang Soo", and "MSG Wannabe", while his highest-ranking related terms included "release", "reunite", and "advertise". The star's positivity-negativity analysis revealed a score of 85.70 percent positive reactions.

Kim Jong Kook maintained his position at second spot on the list with a total brand reputation index of 1,725,163, marking a 57.07 percent increase in his score since June.

Finally, Lee Kwang Soo rose to third spot on the list with a total index of 1,219,596, marking a 64.68 percent rise in his score since last month.

Check out the top 30 for the month of July below:

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