September Variety Star Brand Reputation Rankings!

The Korean Business Institute has revealed this month's brand reputation rankings for variety stars.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 4 to September 3.

Yoo Jae Suk took the number 1 spot on the list with a brand reputation index of 3,021,770, marking a 67.97 percent increase in his score since last month.

High-ranking phrases in his keyword analysis included "nees anchor", "How Do You Play?", and "You Quiz on the Block", while his highest-ranking related terms included "host", "return", and "console". Yoo Jae Suk's positivity-negativity analysis revealed a score of 86.82 percent positive reactions.

Kim Jong Kook took the second spot of the list with a brand reputation index of 1,638,021 for the month of September. 

While, Kim Min Kyung came in third spot of the list with a brand reputation index of 1,433,918.

Meanwhile, Lee Seung Gi claimed the fourth spot of the list with a total brand reputation index of 1,131,104.

Check out the top 30 for the month of September below:

1. Yoo Jae Suk
2. Kim Jong Kook
3. Kim Min Kyung
4. Lee Seung Gi
5. Ahn Jung Hwan
6. Kang Ho Dong
7. Song Ji Hyo
8. Heo Jae
9. Super Junior's Kim Heechul
10. Kim Jong Min
11. Lee Dong Gook
12. Shin Dong Yup
13. Lee Kwang Soo
14. Park Myung Soo
15. Lee Sang Min
16. HaHa
17. Lee Soo Geun
18. Kim Joon Ho
19. Jun Hyun Moo
20. Kim Gu Ra
21. Kim Dong Hyun
22. Seo Jang Hoon
23. Cha Tae Hyun
24. Jung Joon Ha
25. Kim Joon Hyun
26. Tak Jae Hoon
27. Yoo Hee Yeol
28. Choi Yong Soo
29. Yoon Jong Shin
30. Lee Kyung Kyu