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Tuesday, November 9, 2021

November Variety Star Brand Reputation Rankings!


 
The Korean Business Institute has revealed this month's brand reputation rankings for variety stars.


The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 6 to November 5.

Yoo Jae Suk held onto his top spot on the list with a brand reputation index of 2,193,742.

High-ranking phrases in Yoo Jae Suk's keyword analysis included "How Do You Play?", "You Quiz on the Block", and "Running Man", while his highest-ranking related terms included "selected", "participate", and "donate". Yoo Jae Suk's positivity-negativity analysis revealed a score of 81.74 percent positive reactions.

Kim Jong Kook maintained his second spot on the list with a brand reputation index of 1,231,750 for the month of November.

While, Lee Sang Min rose to third spot of the list with a brand reputation index of 968,950 for this month.


Check out the top 30 for the month of November below:

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