The Korean Business Institute has revealed this month's brand reputation rankings for variety stars.
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 6 to November 5.
Yoo Jae Suk held onto his top spot on the list with a brand reputation index of 2,193,742.
High-ranking phrases in Yoo Jae Suk's keyword analysis included "How Do You Play?", "You Quiz on the Block", and "Running Man", while his highest-ranking related terms included "selected", "participate", and "donate". Yoo Jae Suk's positivity-negativity analysis revealed a score of 81.74 percent positive reactions.
Kim Jong Kook maintained his second spot on the list with a brand reputation index of 1,231,750 for the month of November.
While, Lee Sang Min rose to third spot of the list with a brand reputation index of 968,950 for this month.
Check out the top 30 for the month of November below:
- Yoo Jae Suk
- Kim Jong Kook
- Lee Sang Min
- Kim Jong Min
- Park Myung Soo
- Kim Joon Ho
- Tak Jae Hoon
- HaHa
- Song Ji Hyo
- Lee Seung Gi
- Heo Jae
- Kim Dong Hyun
- Jun Hyun Moo
- Shin Dong Yup
- Lee Dong Gook
- Kim Gura
- Kang Ho Dong
- Super Junior’s Kim Heechul
- Seo Jang Hoon
- Ahn Jung Hwan
- Jung Joon Ha
- Kim Sung Joo
- Shin Bong Sun
- Yoon Jong Shin
- Kim Joon Hyun
- Kim Mi Kyung
- Lee Kyung Kyu
- Kim Sook
- Lee Hyori
- Lee Kwang Soo
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